Privacy Policy

Effective Date: May 10, 2024

At EllasWardrobe, accessible from https://www.ellaswardrobe.com, your privacy is one of our top priorities. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you visit or make a purchase from our site.

1. Who We Are

EllasWardrobe is an Australian-based online fashion retailer founded in 2024. As of 2025, we serve customers in both Australia and the United Kingdom.

2. Information We Collect

When you visit or make a purchase from EllasWardrobe, we may collect the following personal data:

Personal Identification Information: Name, email address, shipping address, billing address, phone number.
Payment Information: Credit/debit card details, PayPal account information (processed via secure third-party payment gateways).
Device Information: IP address, browser type, time zone, cookies, and browsing behavior on our site.
Order History & Communication: Items purchased, returns, customer support interactions.

3. How We Use Your Information

We use the information collected to:

Process and fulfill your orders.
Send order confirmations, updates, and delivery information.
Communicate with you about your account or transactions.
Improve our store, website experience, and product offerings.
Prevent fraudulent transactions and ensure platform security.
Send marketing emails or promotions (only with your consent).

4. Sharing Your Information

We do not sell or rent your personal information. However, we may share your data with trusted third parties to operate our business effectively:

Payment processors (e.g. Shopify Payments, PayPal)
Shipping providers (e.g. Australia Post, Royal Mail, DHL)
Marketing platforms (e.g. Klaviyo, Meta, Google)
Analytics services (e.g. Google Analytics)

These partners are required to handle your information securely and only for authorized purposes.

5. Cookies

EllasWardrobe uses cookies and similar technologies to improve your browsing experience and analyze site traffic. By using our site, you agree to our use of cookies. You may disable cookies through your browser settings, but some features may not function properly.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this policy, including legal, accounting, or reporting requirements. You can request deletion of your personal data at any time (see Section 8).

7. Your Rights (GDPR and UK GDPR)

If you are located in the UK or EU, you have the right to:

Access the personal data we hold about you.
Correct or update inaccurate information.
Request data deletion (“right to be forgotten”).
Object to or restrict data processing.
Request a copy of your data in portable format.

To exercise any of these rights, contact us at support@ellaswardrobe.com.

8. Security

We take reasonable precautions to protect your personal information. All transactions are processed through secured technology (SSL) and encrypted payment gateways. However, no method of transmission over the internet is 100% secure.

9. Children’s Privacy

EllasWardrobe does not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such data, please contact us for immediate removal.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated effective date. Continued use of our site implies your acceptance of the revised policy.